The Footscray Retail Study (September 2009) found that Footscray draws on trade from outside its primary catchment area and that most visitors go to Footscray regularly for fresh food and groceries from the two markets (Footscray Market and Little Saigon Market).
Footscray is now seeking to establish itself as the preferred destination for a diversity of weekly goods and services. This includes improving facilities, amenity and the retail offer to make Footscray more convenient, accessible and user friendly than alternate centres. The study’s recommended niche was food, groceries and liquor sales, convenience household goods and retail services.
A range of initiatives have been undertaken to enhance the amenity of the Central Footscray and maintain retail visitation. CCTV cameras have recently been installed to assist in addressing safety. A rapid response van now operates to manage graffiti and street / site clean ups in a timely manner. The One Stop Planning Shop is working with traders to manage issues.